The London Condo Professionals 
Ty Lacroix Broker of Record 181 Commissioners Road W London, ON N6J 1X9
Phone: 519-435-1600 Email Ty

Selling a Condo London Ontario


                               selling a condo in London Ontario

   Even though we are in a Seller's market, when you’re getting ready to put your condo for sale on MLS in London Ontario, there are some things to think about, to prepare for, and to organize. 

  •  Most buyers select their home based on EMOTIONS.  Once their decision is made to buy, they justify their purchase with LOGICAL reasons:  facts and features.  So, it’s most important to make your condo appeal to all senses.  Your property is NOT the only condo the buyers will see.  You are competing with other condos in the market.


  • Every seller wants to realize as much money as possible when selling their condo.  The natural inclination is to price high, thinking you can always come down in the future. With most condo listings getting multiple offers, why hurt your chances?


  • Buyers have a lot more information than you think, plus, their Realtor knows prices as well, so, when a buyer is looking for condos in your price range, they or their Realtor may reject showing your condo in favour of other condos in a more reasonable price range.


  • For goodness sake, allow your place to be shown to buyers! Do you know how many condo listings have restrictive times, like 1-2 on Tuesdays or Thursdays or no showings if it's raining, if it's sunny & my favourite, (true story!), "You can't show it today because the seller doesn't feel like cleaning up today!)


  We Sell Condos; We Do Not Just List Them, a Huge Difference!

 We market and sell hundreds of condos in London Ontario & area & we accomplish this first by doing a supply/demand analysis in the immediate area for any house or condo that requires marketing.

 Most Realtors have access to market information; it is the valuation and experience of what that information means to the marketing of a home that matters. Plus, we have invested in some special software that allows us to acquire ALL the pertinent information to give our clients the facts, even if the harsh reality of the market.

 Then we market the property through our multiple websites, blogs, social media, cooperation with 1653 local Realtors and thousands of associated Realtors across Canada and the US.

 All actions have consequences! Multiple actions gets multiple results!

 Opinions can be costly, especially for real estate, so we double and triple check our numbers to be able to give our clients the best possible accurate advice.

       Real Estate Fact: The Seller Is Solely Responsible For How Much, and How Quickly Their Home Sells!              

                         Be Prepared and have all the facts when selling

    I know, a bold statement but from selling 100's of homes in London Ontario and area, it is the brutal truth.  One of our principles is to guide clients to make good decisions. The way we found to do that is to be upfront with all facts, not sugar coat anything and not make false promises or make unrealistic assumptions.

 Our systematic approach is not for everyone and that we get, but we sure enjoy helping those who grasp reality and appreciate systems over those who wing it!

   Check Our New Site 

 I have written a 16-page report which you can download below for free, and now you’ll learn how to price and sell your condo for the fastest, most profitable sale.

  Also, with this information, you’ll never pay too much for any home you ever buy for the rest of your life.

Dramatically Improve The Chance Your Condo Sells Quicker & For More
I understand that selling a condo for hundreds of thousands of dollars is not something you do every day and that your condo for most of you is your largest investment or, unfortunately for a few, the largest liability! Over the years I have helped hundreds of condo owners sell their properties and most, if not all, had fears, some had poor information or even false information and all had concerns about pricing , how long will it take, what will it cost and choosing the right firm and representative to help. My aim with this guide is to clarify what you can do to ensure your home will sell at the market price and in your time frame.
What We Do When We List A Property & The Others Don't or Won't Do!
We put our money where our mouth is, in black and white, in plain English! We are not afraid to publicly publish what we do, even if other Realtors want to copy and try to emulate our work ethic! If they copy what we do; great, I thank them for helping our profession be better. And, if someone does more than we do, please let us know, becoming better is much more beneficial to us all than just being good!
Follow These Tips & Your Condo Will Sell, Guaranteed!
Many sellers feel that their condo has an insurance replacement value, or an appraised value, or a tax assessed value, but unless your insurance agent, your banker, or your tax assessor is willing to write you a cheque for the condo - guess what? None of that matters. A home without a buyer has no value in the market place.
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Your Condo Is For Sale Yet few Are Aware It Is

  One of the biggest downfalls I see in marketing when a  London Ontario home for sale, be it through a real estate brokerage or a For Sale by Owner (FSBO) company is that most marketers & Realtors  think that if they do the following:

 Nobody can find your home for sale

  • Put a for sale sign out front or in the window

  • Get it on MLS or some websites

  • Take  pretty pictures (or doctor them)

  • Make up some fancy brochures

  • Maybe run an ad in a glossy magazine that is one month too late or a newspaper ad ( called tombstone ads for a reason) or, a more massive ad with the Realtor’s picture larger than home!

  • Do An  Open House (did you know that less than 1% of houses sell with an open house?)


  Major Think!

 Who is going to buy your condo? Marketing to that group, in other words, focusing on the type of buyer your home will attract is beneficial and works!

  For example, if you have a four bedroom, two car garage house which is close to good schools, of course, you would market to families, not to an empty nester or single person. Or, a one floor, two bedroom condo in an upscale neighbourhood of London, you would not market it to a family of 4!

   Focus, narrow down, focus, focus & clarify!

  Most home buyers view between 10-16 homes in London Ontario; they are very much aware of the price & condition of other homes similar to yours.  If they have a top-notch Realtor helping them, they can laser focus on the house that fits their client’s budget and criteria and not get lost on the bling and shine on properties that do not match their client’s profile.

focus on your home buyer

  You can have the fanciest billboard in the world, but if it's located in the middle of the Sahara desert, who is going to see it and if they did, how many miles and hours will it take to get to London Ontario to see it? (I googled it, 9519 KM)

  Why not focus your condo on that buyer?

London Ontario Townhouses Are Popular

Being in a seller's market, this may be one of the best periods to sell your townhouse or townhome as we see record sale prices.

  results selling 50 Northumberland Road Condos

  The demand for quality townhomes is strong, and with more buyers than sellers, prices are rising and most good properties, if priced correctly, are getting multiple offers.

 The key words, 'priced properly' is paramount to ensure a smooth and quick sale and of course, the marketing of your home.

  Just putting a sign on the property and putting it on MLS is not enough to attract that discriminate and capable buyer for your unit. You can have the brightest billboard in the world but if it is stuck out in the desert where nobody can see it, what good is it?

 In a nutshell, a skilled and focused approach will get results, and after many years of getting results for my clients, there is no reason I cannot get results for you.

 There is a considerable difference between listing a home for sale and selling a home, that difference is your money, period!

  Contact me or give me a call at 519-435-1600 for my exclusive home value analysis, a room by room review and valuation, a thorough process that has proven to get results.

 By the way, you do not have to sign anything, you are under no obligation, and you will not get any sales pitches, just a one on one valuation that when I leave (45-55 minutes), you decide who will best be the one to market your home.

Would An Extra $10,000-$30,000 For Your Condo Make a Difference?

   If you could get $10,000 to $30,000 more for your London Ontario condo, would knowing what buyers are looking for or don’t care about make a difference? In a recent survey of 3167 Realtors, here are a few insights

     Sell a London Ontario Condo for more

 There are many condos for sale in London Ontario and making yours stand out is our job!

  Market-Based Pricing

 When the initial list price for a property is too high for the current market, it guarantees that the property will be on the market for an extended period. A consequence of extended time on the market is that potential buyers develop an unfavourable opinion of the home before even viewing it.

 Rational or not, buyers often believe that there must be something wrong with a property if it is on the market for an extended period. To avoid this, we use an exhaustive market-based comparison approach to ensure that your home is priced right from the start, allowing us to sell your property for the best possible price in the shortest time possible.

 When a real estate person suggests a list price for the sale of a home based on what the real estate person thinks the seller wants to hear instead of what the market will bear, then that real estate person is misleading their potential client. Time and money are wasted and listing a condo too high is a colossal waste of everyone’s time!                    

  Homes have a value, and there is accurate data that illustrates what that value is.

 Knowing the target buyer

 Every property has a target buyer audience. That audience is different for every property type, whether it is a downtown high rise condo with city views, or a one floor detached townhouse adult orientated community.

 Identifying and marketing for the specific buyer audience that matches up with your property is crucial to a successful sale.

 The key is knowing what the selling aspects of a property are, how those appeal to different buyer audiences & the best way(s) to attract that buyer.

 This is where skill really shows up. How many descriptions of properties have you read that says stuff like: '4 bdr, 3bath,, five appliances, nice backyard, act fast, it won't last'  Exciting?

Or the wannabe Hemmingway' Outstanding 4 bedroom magnificent adobe nestled among the verdant street landscape that will tug at your heart when you tear yourself away to care for your employees who love you" Makes me want to go hug a porcupine.

         Save when you work with us

 The sale of your home is worth hundred's of thousands of dollars, and there is no need for you to throw away thousands of dollars because of misleading information, lack of thoroughness or 1990's marketing!

  Do You Want?

  • Your place sold?


  • A brokerage that invests a considerable amount of time & money marketing & exposing real estate to attract qualified buyers?


  • A brokerage that has at its fingertips a contact list of skilled trades, movers, cleaners & legal & financial professionals?


  • A brokerage that qualifies possible buyers before they get to see your home? (See our Dedicated Buyer Program. We attract capable buyers daily with the ability to buy!)


  • A brokerage that is not afraid to tell you the brutal truth and not just what you want to hear?

                                                 We will make sure your condo will sell

  •  A brokerage that, before any property even gets near the active London Real Estate market has all their ducks in a row?


 Those extra few days, effort and diligence spent are to make sure your property is market ready and saves home sellers days if not weeks waiting for an offer and that is worth every second of preparation it takes.

 Below is a chart that details the flow of a sale, starting with you thinking about selling to you receiving a cheque or draft from your lawyer!

What Are the Features That Draw Homebuyers
Certain listing descriptions just work better than others and some amenities bring more leads than others. But what’s a winning description and what features make a property more desirable? Moreover, as an agent, are you sure you’ve got your facts straight? Or are you operating on market principles and beliefs that might be harming rather than helping your business? To answer these questions, we did an in-house analysis focusing on the number of leads each of the properties on our portal attract. Then, we conducted a survey to see if real estate agents are up to speed when it comes to what listing features and descriptions bring more leads.
A Step by Step Seller Flow
This simple, one page process chart starts with you thinking of selling and ends with you meeting with your lawyer and giving the keys to the new owners and you receiving a cheque! Hundreds of our clients have followed these steps, if you do too, it will make your life much, much easier!
What Do All These Real Estate Words Mean Anyway?
When you are in the process of buying or selling a home in London and South West Ontario, or have been through the process, it can be daunting enough without words or phrases being bantered about and you say “What?” Well, no more, this exhaustive list will now make the playing field level, your knowledge & better understanding of real estate will ensure that your real estate transaction will be less stressful and in most cases, more rewarding!
Who Else is Going To Be Involved When I Sell my Home?
Purchasing a home or selling a home requires more than just the buyer and seller. You'll also require the services of a variety of home-related professionals and here are the key players in your transaction and the roles they play:
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When Selling, Should You Get a Home Inspection?

Should You Get a Professional Home Inspection Performed Before You Put Your London Ontario Townhouse On The Market?

Home Inspection London Ontario

Getting a home inspected before it goes on the market seems like a strange thing to do at first glance.  Most Realtors don’t even think of having a townhouse or townhome inspected before they list one for sale.  But once you understand how it can benefit you the seller, it turns out to be a very prudent decision.  Here’s why:


  • Home inspections eliminate any “surprises” that can delay or even kill a sale.  They also help the seller negotiate better.  In most cases, the buyer(s) will use weaknesses of the condo  (frequently from an inspection performed after the home is sold conditionally on a home inspection or a status certificate) to negotiate a lower price at a time when the seller is most vulnerable.  Rather than become a victim of such tactics, you can show you’ve already taken their issues into account in determining your price.


  • Getting an inspection before going on the market allows you to understand the real value – knowing what you may need to fix and what you want to leave alone.  It also helps you to price it better and understand what your “net” proceeds will be from a sale.  The strengths and weaknesses of your home are going to be known by the buyer at some point anyhow.  And the sooner you know them, the more you can act to minimize, eliminate, or adjust for them.



Home inspections ensure a faster close by eliminating contingencies and other issues and help provide a problem-free closing.


  • You may also want to order a status certificate BEFORE your condominium is for sale. I would say that 80% of condominium sales in London Ontario are conditional on a status certificate. Again, why not preempt any issues or delays?


Status Report


Receiving an offer for your London Ontario condominium without any conditions will relieve unimaginable stress for both you and the buyer.







An Opinion On What Your Home Is Worth

  Please complete and submit the following Online Home Value Opinion form. The more information given, the more accurate the evaluation. All information you provide is secure and will be kept strictly confidential.

To provide a more detailed and more accurate opinion, one of our evaluators would be more than happy to meet with you in person at your home.

 There is no charge for this market value opinion, and you are under no obligation whatsoever and you do not have to sign anything.

 Please allow at least 24 hours for our real estate research team to do their research; they have 13 avenues at their disposal to arrive at an opinion.

 Thank you 

 Ty Lacroix Broker of Record Owner & President

Ty Lacroix Broker of Record & President


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Sutton Group Envelope Real Estate Brokerage Inc.

Sutton Group Envelope Real Estate Brokerage Inc.

181 Commissioners Road W. London Ontario N6J 1X9

Phone 519-435-1600


MLSSutton Group Envelope Real Estate Brokerage Ind    CREALSTAR