If you could get $10,000 to $50,000 more for your London Ontario condo, would knowing what buyers are looking for or don’t care about make a difference? In a recent survey of 3167 Realtors, here are a few insights
There are many condos for sale in London Ontario and making yours stand out is our job!
Market Based Pricing
When the initial list price for a property is too high for the current market, it guarantees that the property will be on the market for an extended period of time. A consequence of an extended time on the market is that potential buyers develop an unfavorable opinion of the home prior to even viewing it.
Rational or not, buyers often believe that there must be something wrong with a property if it has been listed on the market for a long period of time. To avoid this,we use an exhaustive market based comparison approach to insure that your home is priced right from the start, allowing us to sell your property for the best possible price in the shortest time possible.
When a real estate person suggests a list price for the sale of a home based on what the real estate person thinks the seller wants to hear instead of what the market will bear, then that real estate person is misleading their potential client. Time and money should not be wasted and listing a condo too high is a huge waste of everyone’s time!
Homes have a value and there is accurate data that illustrates what that value is.
Knowing the target buyer
Every property has a target buyer audience. That audience is different for every property type, whether it is a downtown high rise condo with city views, or a one floor detached townhouse adult orientated community.
Identifying and marketing for the specific buyer audience that match up with your property is crucial to a successful sale.
The key is knowing what the marketable aspects of a certain type of property are, how those appeal to different buyer audiences & the best way(s) to attract that buyer.
This is where skill really shows up. How many descriptions of properties have you read that says stuff like: '4 bdr, 3bath, dble.gr, 5 appliances, nice back yard, act fast, it won't last'Exciting, isn't it?
Or the wannabe Hemmingway' Outstanding 4 bedroom magnificent adobe nestled among the verdant street landscape that will tug at your heart when you tear yourself away to care for your employees who love you" Makes me want to go hug a porcupine.
The sale of your home is worth hundred's of thousands of dollars and there is no need for you to throw away thousands of dollars because of misleading information, lack of thoroughness or 1990's marketing!
Do You Want?
- A brokerage that invests a considerable amount of time & money exposing real estate to attract qualified buyers?
- A brokerage that has at its fingertips a contact list of skilled trades, movers, cleaners & legal & financial professionals?
- A brokerage that qualifies possible buyers before thet get to see your home? (See our Dedicated Buyer Program. We attract qualified capable buyers daily!)
- A brokerage that is not afraid to tell you the brutal truth and not just what you want to hear?
- A brokerage that is well prepared before any property even gets near the active London Real Estate market?
Those extra few days, effort and diligence spent is to make sure your property is market ready and saves home sellers days if not weeks waiting for an offer and that is worth every second of preparation it takes.
Below is a chart that details the flow of a sale, starting with you you thinking about selling to you receiving a cheque or draft from your lawyer!