If you could get $10,000 to $30,000 more for your London Ontario condo, would knowing what buyers are looking for or don’t care about make a difference? In a recent survey of 3167 Realtors, here are a few insights
There are many condos for sale in London Ontario and making yours stand out is our job!
When the initial list price for a property is too high for the current market, it guarantees that the property will be on the market for an extended period. A consequence of extended time on the market is that potential buyers develop an unfavourable opinion of the home before even viewing it.
Rational or not, buyers often believe that there must be something wrong with a property if it is on the market for an extended period. To avoid this, we use an exhaustive market-based comparison approach to ensure that your home is priced right from the start, allowing us to sell your property for the best possible price in the shortest time possible.
When a real estate person suggests a list price for the sale of a home based on what the real estate person thinks the seller wants to hear instead of what the market will bear, then that real estate person is misleading their potential client. Time and money are wasted and listing a condo too high is a colossal waste of everyone’s time!
Homes have a value, and there is accurate data that illustrates what that value is.
Knowing the target buyer
Every property has a target buyer audience. That audience is different for every property type, whether it is a downtown high rise condo with city views, or a one floor detached townhouse adult orientated community.
Identifying and marketing for the specific buyer audience that matches up with your property is crucial to a successful sale.
The key is knowing what the selling aspects of a property are, how those appeal to different buyer audiences & the best way(s) to attract that buyer.
This is where skill really shows up. How many descriptions of properties have you read that says stuff like: '4 bdr, 3bath, dble.gr, five appliances, nice backyard, act fast, it won't last' Exciting?
Or the wannabe Hemmingway' Outstanding 4 bedroom magnificent adobe nestled among the verdant street landscape that will tug at your heart when you tear yourself away to care for your employees who love you" Makes me want to go hug a porcupine.
The sale of your home is worth hundred's of thousands of dollars, and there is no need for you to throw away thousands of dollars because of misleading information, lack of thoroughness or 1990's marketing!
Do You Want?
- A brokerage that invests a considerable amount of time & money marketing & exposing real estate to attract qualified buyers?
- A brokerage that has at its fingertips a contact list of skilled trades, movers, cleaners & legal & financial professionals?
- A brokerage that qualifies possible buyers before they get to see your home? (See our Dedicated Buyer Program. We attract capable buyers daily with the ability to buy!)
- A brokerage that is not afraid to tell you the brutal truth and not just what you want to hear?
- A brokerage that, before any property even gets near the active London Real Estate market has all their ducks in a row?
Those extra few days, effort and diligence spent are to make sure your property is market ready and saves home sellers days if not weeks waiting for an offer and that is worth every second of preparation it takes.
Below is a chart that details the flow of a sale, starting with you thinking about selling to you receiving a cheque or draft from your lawyer!