The London Condo Professionals 
Ty Lacroix Broker of Record 181 Commissioners Road W London, ON N6J 1X9
Phone: 519-435-1600 Email Ty

Pricing Strategies For Condos, Some Tips

 When Deciding On a Selling Price For Your Townhouse or Apartment Condo, Here Are a Few Things That Go On That You May Not Be Aware Occurs!

  Meeting with a Realtor   

   Meeting a Realtor


 You have decided to sell your home and have a relatively good idea of what you think it is worth. Being a sensible home seller, you schedule appointments with three local real estate representatives, (or a friend of a friend who has a friend). They set up a time with you and maybe arrive with a “Competitive Market Analysis” (which no longer is an accurate tool, I’ll cover that in another report), and they each recommend a specific sales price.

 Amazingly, two of the Realtors have suggested prices that are lower than what you expected. Even though they have backed up their recommendations with recent sales data of similar homes, you remain convinced your property is worth more.

 When you interview the third Realtor’s figures, his or her numbers are much more in line with what you think your home is worth. Or they may have even suggested to you a higher price. Wow! Now you are happy and an excited home seller, perhaps already counting the money.

   A Sales Practice Called “Buying a Listing”

 If you are like most people, you have chosen Realtor number three.  Realtor # 3 seems willing to listen to your input and work with you. A Realtor that cares about putting the most money in your pocket. A Realtor that is willing to start at your price and if you need to drop the price later, you can do that easily, right?

 After all, everyone else does it! Wrong!

 The truth is that you may have just met a Realtor engaging in a questionable sales practice called “buying a listing.” He/she “bought” the listing by suggesting you might be able to get a higher sales price than the other realtors recommended. Most likely, he or she is quite doubtful that your home will sell at that price. The intention from the beginning is to talk you into lowering the price eventually.

  Why do some “buy” listings this way?

 There are two reasons: A well-meaning and hardworking Realtor can feel pressure from a homeowner who has an inflated perception of their home’s value. On the other hand, there are some who engage in this practice routinely.

Overpricing a property in London Ontario

  If you start with a price that is too high, there is a likelihood you interviewed other Realtors. They did not get the listing, of course. They got “beaten” out by someone telling you what you wanted to hear.

  If your listing Realtor routinely engages in “buying “listings, he/she has probably has done this to other Realtors in the same way. Word gets around that their homes are overpriced, and the home seller has an inflated value in mind. Very difficult to resolve.

 In short, you may have ended up with a Realtor who was good at selling you, but not good at selling your home. And you are willing to pay them a fee for it?

   Wasting Money With The Wrong Realtor


  It is human nature for you to want the highest price for your home. However, when you choose the Realtor who promises what you want to hear, it often leads to stress and frustration. Most of the time, it will take you longer to sell your home. Possibly, and this happens, you will end up selling at a lower price instead.

 Or maybe as a result of reading this, you will choose one of the “good” Realtors in the first place. They are out there, you know!

  What Happens Behind the Scenes?

  If you start with too high a price on your home, you may have added to your stress level—and selling a home is stressful enough! There will be a lot of “behind the scenes” action taking place that you don’t know. Contrary to popular opinion, a professional listing Realtor does not usually attempt to sell your home directly to a homebuyer. That would be inefficient.

  Pro’s market and promote your home to hundreds of other local Realtors and even Realtors from the GTA areas who do work with homebuyers, dramatically increasing your personal sales force. During the first couple of weeks, your home should be a flurry of activity with buyer’s agents coming to preview your home so they can sell it to their clients. (See my report “When is the most crucial time for a new listing)

   If The Price Is Right

    If you and your Realtor have overpriced, fewer Realtors will preview your home. After all, they are Realtors, and it should be their job to know local market conditions and home values. If your property is dramatically above market, why waste time? Their time is spent previewing homes that are priced realistically.

  Dropping Your Price Too Late

  If you start with a high sales price, then reduce it later—your property is “old news.” You will never be able to recapture that flurry of initial activity you would have had a realistic price. Your property could take longer to sell.

   Price reduced


  Even if you do successfully sell at an above market price to an uninformed buyer, your buyer will need a mortgage. The mortgage lender requires an appraisal. If comparable sales for the last six months and current market conditions do not support your sales price, the property won’t appraise. Your deal falls apart. Of course, you can always attempt to negotiate the price, but only if the buyer is willing to listen.

  Your property then goes “back on the market.” Other Realtors will know this, as will their buyers, what do you think their response will be to your home?

 Once your home sits on the market awhile, it is harder to get a good offer. Potential buyers will think that you might be getting desperate so that they will make low offers. By overpricing your home in the beginning, you could end up settling for a lower price than you would have usually received.

 In summary, when you decide to sell your property, why not work with someone who knows the market and is financially and emotionally stable enough to guide you? Who will not tell you what you want to hear? The truth hurts but you might as well listen to it now than three months later!

 To get results, pay the price now and cry or pay the price later and cry harder!

 Contact Us Sutton Group Envelope Real Estate

Condos in London Ontario Are Selling!

 Note: There is a real shortage of townhouse condos and apartment condos for sale in London Ontario! The last six we did all sold for more than the asking price and in less than a week!


Want To Maximize The Sale Price For Your Condo?  

   What you do in the days before you put your condo on the market will determine how long your condo will take to sell, how much money you’ll get and how easy (or difficult) your selling experience will be.

get more money for your house

  There are some simple things that you can and should be doing right now to make sure you’ll get the highest price in the least amount of time.

   Why are some selling for less than asking price and others for more?

  Here is a case in point that I was involved in recently. I was representing a buyer who was looking for a townhouse in London Ontario; there were 3 for sale she wanted to see, all listed within 24 hours. I requested appointments to see all 3 with her and gave 24 hours notice to the listing agents. Two replied within the hour, the other never got back to me, even after three calls including two emails.

 Anyway, three days later and all sold! The one that the agent did not get back to me sold for $1,000 for under the asking price.

 One sold for $10,000 over asking price and the other $18,000 over the asking price! Was there much difference in condition or features? No there was not. Why the vast spread among the almost identical three units?

  • One unit had all the lights on, window drapes open, and you could tell, freshly cleaned top to bottom, the listing had lots of pictures that showed the unit fairly, in other words, photos not airbrushed etc.


  • One unit, which was the nicest of the 3, the beds not made, the listing information was incorrect and dishes in the sink.


  • The listing salesperson sold the unit we could not see, she represented both parties, and as I mentioned, it sold for $1,000 less than the asking price and from the pictures, looked nice!


save Money


 Strategy and the planning of when you list, how you list, how easy you make it for buyers to see your place and know what to expect will make a huge difference in your selling price.

 If you’re thinking about selling in a few months, my “Room-by-Room Review & Audit” will show you the very best things you could do to prepare your condo for sale, and get the highest return on your investment. There is no charge for this.

 What is the catch?

 I get to see your condo, you get to meet me, and if you like what I do, when it comes time to put your condo on the market on MLS, you might give me a chance to help you.

 I’ll also point out things you shouldn’t do…things that you won’t get your money back on. I will also leave you a market review of your condo corporation and the latest innovative marketing tips to sell your condo.

 Of course, you are under no obligation whatsoever, book your review today! No signing anything, hide your pens.

Oh, by the way, I did find my client a beautiful townhouse, and we got it for $6,4000 less than the asking price. 

An Opinion On What Your Home Is Worth

  Please complete and submit the following Online Home Value Opinion form. The more information provided, the more accurate the evaluation. All information you provide is secure and will be kept strictly confidential.

 An Opinion What Your Townhouse is Worth

To provide a more detailed and more accurate opinion, one of our evaluators would be more than happy to meet with you in person at your home.

 There is no charge for this market value opinion, and you are under no obligation whatsoever, and you do not have to sign anything.

 Please allow at least 24 hours for our real estate research team to do their research; they have 13 avenues at their disposal to arrive at an opinion.

 Thank you 

 Ty Lacroix Broker of Record Owner & President

 The Right Price

  The first step in selling any home is to find how much it is worth to a qualified buyer and then to establish the "Right Price." The Right Price is the price that will make you happy and the buyer happy, and that price will help sell your home quicker, and for the most money possible.


Note: We do not spam, send unsolicited emails or junk, sell or trade our email contacts, we do not like it, and most do not. If for whatever reason you wish to unsubscribe or never hear from us again, please reply in the Subject Line  "Unsubscribe."

Ty Lacroix Broker of Record and Owner



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