First impressions are everything
A 2018 study has shown that 97.6% of all homes sold were viewed for the first time on the internet by the eventual buyer. This is an enormous change in a short time for the real estate industry and has literally made how well a real estate company in London “markets” a property their most important skill set.
I truly get it that technology plays a huge role in the success of selling a home but at the same time, understanding that real estate is still a people business!
Courtesy, professionalism and good work habits are integral traits of a very good Realtor.
From virtual tours of your townhome from a buyer's desktop or handheld device, we spare no expense to ensure our listings are presented online in the best possible way. Along with distinctive signage, social media, blogging and on over 50 websites, we expose our listings!
The pictures and other web-based presentation tools are now truly the difference between a buyer seeing and potentially buying a home and a buyer simply deleting it from their search never to be considered again as a viable purchasing option.
We create a personal website for all of our listings so we can direct buyers to as much detail about our listings as possible. When you go on to most real estate companies websites to look at a particular home for sale, your home and every other agent's home is shown as well. Who is competing with whom?
There are many properties for sale in London Ontario and making your listing stand out is paramount!
When the initial list price for a property is too high for the current market, it guarantees that the property will be on the market for an extended period of time. A consequence of an extended time on the market is that potential buyers develop an unfavourable opinion of the home prior to even viewing it.
Rational or not, buyers often believe that there must be something wrong with a property if it has been listed on the market for a long period of time. To avoid this, Envelope Real Estate Brokerage uses an exhaustive market-based comparison approach to ensure that your home is priced right from the start, allowing us to sell your property for the best possible price in the shortest time possible.
When a real estate person suggests a list price for the sale of a home based on what the real estate person thinks the seller wants to hear instead of what the market will bear, then that real estate person is misleading their potential client. People’s time and money should not be wasted and listing a condo too high is a huge waste of everyone’s time!
Homes have a value and there is accurate data that illustrates what that value is. If the price is not compelling, the townhouse is not selling!
Knowing your target buyer
Every property has a target buyer audience. That audience is different for every property type, whether it is a two-story double car garage house, Old North or Old South property, a downtown condo with city views, or a one floor detached townhouse adult orientated community.
Identifying and marketing for the specific buyer audience that matches up with your listing is crucial to the successful sale of a home.
The key is knowing what the marketable aspects of a certain type of property are, how those aspects appeal to different types of buyer audiences & the best way(s) to make buyers aware that those appealing aspects exist within the specific property being listed.
This is where skill really shows up. How many descriptions of houses have you read that says stuff like: '4 bdr, 3bath, dble.gr, 5 appliances, nice backyard, act fast, it won't last'Exciting, not.
Or the wannabe Hemmingway' Outstanding 4 bedroom magnificent adobe nestled among the verdant street landscape that will tug at your heart when you tear yourself away to care for your employees who love you" Yuk!
The sale of your home is worth hundred's of thousands of dollars and there is no need for you to throw away thousands of dollars because of misleading information, lack of thoroughness or 1990's marketing!
- A firm that is known to have a reputation for professionalism?
- A firm that invests a considerable amount of time & money exposing real estate to attract qualified buyers?
- A firm that has at its fingertips a contact list of skilled trades, movers, cleaners & legal & financial professionals?
- A firm that qualifies possible buyers before they get to see your home? (See my Dedicated Buyer Program. I attract qualified capable buyers daily!)
- A firm that will tell you the brutal truth and not just what you want to hear?
- A firm that sells properties, not just list them?
- A firm that is well prepared before any property even gets near the active London Real Estate market?
Those extra few days, effort and diligence spent are to make sure your property is market ready and saves home sellers days if not weeks waiting for an offer and that is worth every second of preparation it takes.