When selling an apartment or townhouse in London Ontario, the first 10 days are critical and will make the difference how quickly and how much you receive!
The most important time for a new listing in London Ontario is 2 days before it officially goes on MLS and the 8 days after!
Why 2 days before? From experience, I have found that when you and a good listing Realtor has prepared and gathered all the necessary marketing tools the following occurs:
- The listing documents are completed accurately and thoroughly, no mistakes or missing information
- All the pictures are taken, edited or retaken to show your condo the best way possible.
- Care can be taken to describe your unit in the best light.
- All the marketing material is ready
- All the websites are loaded, virtual tours are ready
- You can do the final touch-ups or any cleaning that may be required.
- The For Sale sign (if allowed! Many condo corporations in London Ontario have restrictions about 'For Sale' signs) is up and any directional signs if needed are placed
- Extra keys are cut
Day 3 to Day 8: This is when buyers and their agents are searching the Internet for buying a condo in London and certain streets for something new. When excitement is the highest. You can now:
- Be ready for all showings, have all the marketing materials and home information ready for that one buyer who loves your condo!
- You have at least one weekend when historically condo viewing is the busiest.
- If no serious offers, the pricing or the marketing is wrong after 10 days!
Once day 11 starts, do something drastically to attract new buyers to your condo!
The way a transaction starts is indicative of how your sale will go, quickly or a long rocky road before you sell your condo.
Listing with a Realtor who has a reputation for being thorough will never do you any harm. Who uses the Internet properly, has a follow-up system and the finances to see your property through to the final stages.
Ensure that before the sign goes up and the listing gets to the MLS, everything from the lockbox, listing brochures and presentations is in place and ready to go. Make sure your listing person has a system to let you view the comments and feedback about your condo on a special listing website. Do they have a checklist (I have 133 ) that they share with you before it even gets on MLS?
Do not let others impede the selling of your condo.
In summary, the most important time for a new listing when selling a condo in London Ontario is BEFORE it gets on MLS.
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