From the early ages on to today, there are two ways to sell a townhouse, the price approach or the traffic approach.
Real estate salespeople have been taught and are still being taught the price approach. You list a property at a certain price if it doesn't sell in a month, reduce the price, and then another month, reduce the price and so on! Then when the price gets so low, the vultures come out.
The second way to sell a home is the traffic approach. In other words, effectively market the property to get a lot of traffic to the home. That means effective websites, blogging, social media, direct marketing, promotions, jumping up and down and acting silly, just do something every day to get enough qualified buyers to see your home so they can buy it.
You can have the prettiest, fanciest and best townhouse in the desert, but if nobody sees it, it's not selling.
Now, my approach is definitely the market approach.