Regardless of the present condo market, (which is quite good, by the way!) to maximize your condo's selling price there are steps you can take to ensure that your condo sells, reducing the stress and maintaining control.
1 Keep the reason you are selling to yourself and your professional condo lister.
Do not reveal your motivation for selling to anyone else because they may use it against you at the negotiating table. When asked, just say that your housing needs have changed.
2 Different goals will dictate different startegies
What is more important to you: the money you walk away with or the length of time your property is on the market or both?
3 Do your homework before setting your price
The average buyer will look at 15-20 homes before making a decision. That buyer will now have a basis of comparison, and if your condo does not compare favorably with others in the price range, you will not be taken serious by prospects or their sales representative. The result can be that your condo will sit on the market for quite a while and knowing this; new condo buyers on the market will think there is something wrong with your condo.
4 Oh no! More homework!
(A good professional condo lister should do this for you) Find out what condos in your neighbourhood have sold for in the last 6-12 months, and research what current condos are listed for. That is how a prospective buyers and their Realtor® will assess the worth of your home.
5 Maximize your condo's potential
You may not be able to change your condo's location or floor plan, but you can do a lot to improve its appearance. The look and feel of your condo generates a greater emotional response than any other factor. Before showings, pick up, straighten up, unclutter, scrub, scour and dust. Present your condo to get a "WOW" response from prospective buyers. Allow the buyers to imagine themselves living in your condo. The decision to buy a home is based on emotion, not logic.
6 Choosing a Professional condo Lister
The person you choose to market your home are partners with you and as you know by now, not having the right partner can be costly and time consuning!
7 Make it easy for buyer's to get information on your condo, 24 hours a day, 7 days a week.
Buyers calling for information on your home value their time as much as you do. They also do not want to be hassled or frustrated because they cannot get a hold of your real estate person or that some of the information in your listing is incorrect. 94.6% of condos sold have been previewed over the Internet! Make sure whom ever you choose has a great web presence!
8 Try not to leave the condo empty.
Studies have shown that it is more difficult to sell a condo that is vacant because it looks forlorn, forgotten and simply not appealing. As well, buyers may think because it is empty, you are motivated to sell fast and for a lower dollar.
9 Deadlines can be a serious detriment
Don't try to sell by a certain date. This can add real pressure on you and even harm your negotiating strentgh.
10 Keep emotions in check.
Do not be offended by a low offer or certain demands from a buyer. A professional condo lister can turn negatives into a positives . You may have an advantage over others who get caught up emotionally.
11 Be wise-disclose
Be proactive, by disclosing any problems or defects ; you are giving the potential buyer confidence that you are not hiding anything. This also will prevent any liability or legal issues to follow.
12 Ensure your offer is correct and complete
Ensure that all terms, conditions and responsibilities are spelled out in the offer and that you fully understand them. A professional condo lister will take the time to educate you on the conditions and terms and will insert additional clauses if required to further protect you.
One of my strong points is that I take the time before we start to market the home to discuss and review the pros and cons of different strategies and walk you through the steps of the selling process so that you are comfortable and more knowledgeable.
Over the years my clients have said they were more at ease with the process and quite pleased with the results!